branding

Independent Projects, Illustration

Reveille Illustration System

In January 2021, USAA was nearing completion on a new design system and a refresh of their brand voice. They needed help defining how illustration at USAA should look, feel, and function. I crafted an illustration style and system that integrates directly into Reveille and reflects the modernized brand, then trained and led a team of illustrators to expand the library into the future.

Brand & Identity, Independent Projects, Illustration

Illustrations for Circle's 2020 rebrand

In late 2019 and early 2020, Circle sunset, sold, or spun out every one of its consumer products, and dedicated itself to building B2B USDC services. Naturally, it was time for a rebrand! Though I had left the company months before, my friend and former colleague Kristine asked me to once again define the company’s illustrative brand—this time as a freelancer.

Brand & Identity, Illustration

Circle product & brand illustration

When I joined Circle as a product designer, I was hired, in part, for my background in illustration. But that “nice to have” soon became my central focus. I’ve spent years defining and evolving the Circle illustrative brand, cementing its place in our products, website, marketing campaigns, and more.

Podcasts & Events, Music, Personal Projects, Brand & Identity, Illustration

How to Draw a Startup

How to Draw a Startup is a new personal project of mine, a podcast miniseries about the evolving role of illustration in the tech industry. I spoke with over a dozen illustrators, designers, art directors, educators, and more to understand why illustration is used, how illustrated brands are crafted, and where illustrators fit in creative teams.

Illustration

Circle UI icon library

With the limitations of a small design team, early versions of Circle Pay primarily relied upon off-the-shelf icon sets. But after I joined and began creating illustrations for product and brand, I soon set my sights on icons. I made a few as needed, but replacing the old set entirely wasn't worth the design and development commitment. But with Circle Invest, I was there from the beginning.

Product Design, Illustration

Titleist website & icon design

For more than 80 years, Titleist has made “the #1 ball in golf.” The storied company came to Fresh Tilled Soil with a website that had grown too cumbersome; it was inflexible, mobile unfriendly, and in need of a visual and UX overhaul. Our team set out to craft a modern, fully responsive site that captured the brand’s timeless classicism. I worked alongside some of Fresh Tilled Soil's most senior creative talent, and contributed to the project's visual design, conceptual development, wireframing, prototyping, icon design, and more.