illustrator & Designer
Independent Projects, Illustration
In January 2021, USAA was nearing completion on a new design system and a refresh of their brand voice. They needed help defining how illustration at USAA should look, feel, and function. I crafted an illustration style and system that integrates directly into Reveille and reflects the modernized brand, then trained and led a team of illustrators to expand the library into the future.
Brand & Identity, Independent Projects, Illustration
In late 2019 and early 2020, Circle sunset, sold, or spun out every one of its consumer products, and dedicated itself to building B2B USDC services. Naturally, it was time for a rebrand! Though I had left the company months before, my friend and former colleague Kristine asked me to once again define the company’s illustrative brand—this time as a freelancer.
When I joined Circle as its third product designer, Circle Pay was available on iOS, Android, and the web. With my arrival, each designer could focus on a single platform. In my case, that meant our oldest app, Circle Pay for web. As I tackled the design of new features, I also sought to untangle inconsistencies, improve our internal design and development workflows, and build a solid, scalable foundation for the app’s future.