In 2013, a team within Intel’s R&D division called the “Perceptual Computing Group” approached Fresh Tilled Soil with a curious bit of technology: a depth-sensing camera that could recognize objects in 3D space. Paired with the right software, this would enable computers to understand human hand gestures. My colleagues and I designed and developed a fully-functioning prototype application that would demonstrate the technology’s extraordinary potential.
Fresh Tilled Soil
Fresh Tilled Soil identity redesign
In 2015, Fresh Tilled Soil celebrated its tenth anniversary. To set the course for the next ten years, I proposed that we revisit the company’s branding and identity. With most of our energy focused on clients, our own marketing collateral and website updates were squeezed into the margins, and the identity lacked a cohesive visual system. Leadership agreed, and soon Fresh Tilled Soil itself became my sole client.
Titleist website & icon design
For more than 80 years, Titleist has made “the #1 ball in golf.” The storied company came to Fresh Tilled Soil with a website that had grown too cumbersome; it was inflexible, mobile unfriendly, and in need of a visual and UX overhaul. Our team set out to craft a modern, fully responsive site that captured the brand’s timeless classicism. I worked alongside some of Fresh Tilled Soil's most senior creative talent, and contributed to the project's visual design, conceptual development, wireframing, prototyping, icon design, and more.
"The Dirt" podcast
From 2012–2015, I co-hosted and co-produced Fresh Tilled Soil's podcast alongside my colleagues Tim Wright and Steve Hickey. Over the course of 150+ episodes we interviewed extraordinary leaders from Pentagram, Twitter, NASA JPL, Adobe, Etsy, Mozilla, Basecamp, Shopify, and more. Our goal was to produce an engaging and timeless resource for product desigers, entrepreneurs, and developers, carefully balancing education and entertainment.
Podcasts & Events, Illustration
UX Fest
On October 1, 2013, Fresh Tilled Soil held its first annual UX Fest. The event brought together Boston's UX community to explore how every aspect of a business–from design and technology to marketing and strategy–contributes to the user experience. The event was a success, and a year later, we held an encore. I’m proud to have helped conceive of and organize these events, contributed to the creative collateral, and led sessions.
Fresh Tilled Soil office illustrations
Since I joined Fresh Tilled Soil in 2012, the company has known four offices: two headquarters and two satellites. It's been my joy to illustrate them all for our website, to capture the architectural spirit of each environment. From brick-and-beam New England mills to downtown San Francisco, they presented unique challenges and opportunities.
Brand & Identity, Illustration
Corkscrew logo
When Fresh Tilled Soil made coded style guides a standard deliverable, they produced a simple framework to simplify the process of making them. When it came time to open source the project, it needed a name and a logo. Corkscrew was born, and along with it, a fun little duck.