illustrator & Designer
Brand & Identity, Illustration
When I joined Circle as a product designer, I was hired, in part, for my background in illustration. But that “nice to have” soon became my central focus. I’ve spent years defining and evolving the Circle illustrative brand, cementing its place in our products, website, marketing campaigns, and more.
With the limitations of a small design team, early versions of Circle Pay primarily relied upon off-the-shelf icon sets. But after I joined and began creating illustrations for product and brand, I soon set my sights on icons. I made a few as needed, but replacing the old set entirely wasn't worth the design and development commitment. But with Circle Invest, I was there from the beginning.
In 2013, a team within Intel’s R&D division called the “Perceptual Computing Group” approached Fresh Tilled Soil with a curious bit of technology: a depth-sensing camera that could recognize objects in 3D space. Paired with the right software, this would enable computers to understand human hand gestures. My colleagues and I designed and developed a fully-functioning prototype application that would demonstrate the technology’s extraordinary potential.
Animation & Video, Illustration
In early 2019, Circle’s chief evangelist Anders Brownworth and I collaborated on an animated educational video. The project's goal was to demonstrate how USD Coin could facilitate fast, low-cost international transfers between exchanges.
In early 2017, I collaborated with my colleagues on Circle's brand team to create a short video about Circle Pay’s cross-border capabilities. Holly led on copy, Kristine art directed, and I created the visuals using Keynote as a motion graphics editor.