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Independent Projects, Illustration

Reveille Illustration System

In January 2021, USAA was nearing completion on a new design system and a refresh of their brand voice. They needed help defining how illustration at USAA should look, feel, and function. I crafted an illustration style and system that integrates directly into Reveille and reflects the modernized brand, then trained and led a team of illustrators to expand the library into the future.

Brand & Identity, Independent Projects, Illustration

Illustrations for Circle's 2020 rebrand

In late 2019 and early 2020, Circle sunset, sold, or spun out every one of its consumer products, and dedicated itself to building B2B USDC services. Naturally, it was time for a rebrand! Though I had left the company months before, my friend and former colleague Kristine asked me to once again define the company’s illustrative brand—this time as a freelancer.

Brand & Identity, Illustration

Circle product & brand illustration

When I joined Circle as a product designer, I was hired, in part, for my background in illustration. But that “nice to have” soon became my central focus. I’ve spent years defining and evolving the Circle illustrative brand, cementing its place in our products, website, marketing campaigns, and more.

Product Design, Illustration

Rethink Robotics website & icons

Rethink Robotics makes extraordinary robots for manufacturing and scientific research. At the company’s core is a profound vision of the relationship between humans and robots, and no wonder—co-founder Rodney Brooks is a robotics pioneer. That vision, however, was lost in its website, buried by a complex information architecture and unfocused design. The site Fresh Tilled Soil crafted better illustrates Rethink’s compelling narrative and serves as a flexible platform for their future growth.

Product Design, Illustration

Incantor mobile game design

The team at MoveableCode saw an opportunity: technology could enable new directions in storytelling and gaming, using the virtual to connect us with our physical world like never before. The result was Incantor, an innovative mobile game that sought to make magic real. Along with my colleagues at Fresh Tilled Soil, I helped to refine and design the game, from its mechanics and mythology to its unique visual language.