Rethink Robotics makes extraordinary robots for manufacturing and scientific research. At the company’s core is a profound vision of the relationship between humans and robots, and no wonder—co-founder Rodney Brooks is a robotics pioneer. That vision, however, was lost in its website, buried by a complex information architecture and unfocused design. The site Fresh Tilled Soil crafted better illustrates Rethink’s compelling narrative and serves as a flexible platform for their future growth.