illustrator & Designer
Independent Projects, Illustration
In January 2021, USAA was nearing completion on a new design system and a refresh of their brand voice. They needed help defining how illustration at USAA should look, feel, and function. I crafted an illustration style and system that integrates directly into Reveille and reflects the modernized brand, then trained and led a team of illustrators to expand the library into the future.
Brand & Identity, Illustration
When I joined Circle as a product designer, I was hired, in part, for my background in illustration. But that “nice to have” soon became my central focus. I’ve spent years defining and evolving the Circle illustrative brand, cementing its place in our products, website, marketing campaigns, and more.
As a financial tech startup, Circle’s apps have always needed to represent currency. Circle Pay got its start as a Bitcoin wallet, and within a couple years added US Dollars, British Pounds, and Euros. Custom icons were made for these four currencies, showing up throughout the app and its marketing.
But Circle Invest called for even more. The app offers _thirteen_ different crypto assets. Presenting these disparate crypto projects in a coherent and consistent way would advance Invest's mission to make crypto more approachable. I set out to create a unified set of crypto icons. Easier said than done…
Brooke & Michael Webb built itsgr82bme.com (“it’s great to be me”) to be the central home for family-friendly activities, connecting families and small businesses across the country. They came to me to enhance their investor pitch deck with illustrations, helping to visualize their story and take itsgr82bme to a brighter future.