Hello! My name is Mark Grambau.
I’m an illustrator, designer, & generally creative person.

I specialize in illustration & icon systems for products & brands.

Mark Grambau waving hello

My work is informed by 10+ years of experience across illustration, iconography, product design, design systems, identity design, and product and brand strategy, and more. I'm skilled in Sketch, Figma, and Adobe apps.

Software and job titles aside, I'm a storyteller dedicated to making the world more joyful and inclusive through great design (and elaborate Halloween costumes).

Need someone to define and lead illustration at your company? Someone to live at the nexus of product and brand? Someone to write absurd design-themed limericks in your team's Slack channel? Let's chat.

 

Select Experience

USAA

Since early 2021, I've been working with the USAA "Design Language" team to craft a custom illustration style and system. The illustrations reflect and extend the company's brand into a new visual medium and integrate directly with USAA's new design system, Reveille. They are are being deployed across USAA's website, digital products, marketing materials, and more.

After defining the iconographic style, creating an initial batch of illustrations, and writing extensive documentation, I established (and now lead) a team of over a dozen "Reveille Illustrators," ensuring the system can scale into the future. As team lead, I'm responsible for managing our processes and tooling, leading critiques, tending to the library, partnering with developers on technical implementation, training new illustrators, and more.

In addition to my illustration duties, I created (animated, narrated, and composed the music for) a brief video announcing the launch of Reveille. The bright, upbeat video played a central part in the system's rollout and successfully energized teams to adopt Reveille. Unfortunately, it's unlikely to ever be publicly available. Trust me, it was awesome! 😂

 

How to Draw a Startup

I’m the creator of How to Draw a Startup, a podcast miniseries about illustration’s booming role in tech. Featuring creative leaders from Apple, Dropbox, Google, Intercom, and more, the show explores why the industry adopted illustration, how illustrated brands are crafted, and where illustrators fit in creative teams.

 

Circle

I spent three years as a Senior Illustrator and Product Designer at Circle, working to visualize and humanize the weird, wild world of crypto.

I led the design of Circle Pay web, spearheaded the adoption of Sketch and Abstract, and made significant contributions to Circle Invest, Poloniex, the USDC Tokenizer, and Circle’s overall product strategy.

I owned and advanced Circle’s use of illustration across product and brand. I defined look and feel, established usage guidelines, and crafted countless icons, characters, editorial illustrations, and spot graphics for use across multiple products, platforms, and campaigns. This meant constant collaboration with the brand creative team. I art directed campaigns, helped evolve Circle’s corporate brand and identity, and made significant contributions to the launch of Circle Invest, CENTRE, and USDC.

Oh, and I sang baritone in Circle's barbershop quintet, The Coin Minors.

 

Fresh Tilled Soil

In addition to traditional UI & UX work for clients like Rethink Robotics, Titleist, Cengage Learning, and Jibo, I was Fresh Tilled Soil’s go-to resource for experimental and unusual projects. I designed an early gesture-control prototype for Intel R&D, a location-based AR game with a motion-sensing magic wand (years before “Pokémon Go” and “Harry Potter: Wizards Unite”), and a mapping system for Boston Logan International Airport.

In addition to client work, I redesigned Fresh Tilled Soil’s visual identity, I co-organized two design conferences, mentored two excellent apprentices, and co-created the firm’s podcast, The Dirt.

 

 

Get in touch

Fill out the form below, or email me at hello@markgrambau.com.

I can also be reached via LinkedIn and Mastodon.