Success! A big project completed

Is it March already? Time flies when you're having fun – and when you're working like crazy. In early March, the completely revamped launched, revealing an exciting re-imagining of Melissa Chao's handmade books brand. As Mel's Design Strategist, I was tasked with communicating the new brand ideas visually, as well as rethinking the online To Boldly Fold experience. Click through to my portfolio to learn about the process and see the bounty of new identity materials, or go right ahead to, which I rebuilt from the ground up.